u/ops_dana
r/sales · just now I love Product B, but I wish the reports were easier to build.
Wishlist
Competitor monitoring
Build your moat from competitor insights.
A competitor’s customers post what breaks, what costs too much and what they wish existed. Jey puts those posts in one feed, so you can build what competitors miss and reach people ready to switch.
Why it matters
Competitors sell the promise. Customers post the reality.
Pricing pages and launch posts show what a competitor wants you to see. Customer posts show the rest: the bugs, the price increases, and the people quietly shopping for something else.
Complaints show a competitor’s gaps.
A complaint posted again and again is a problem the competitor hasn’t fixed. Solve it and you give its customers a reason to switch.
Praise shows what you must match.
The features people love about a competitor are the ones buyers will ask you about. Missing one can lose the deal before anything else gets compared.
Some customers are ready to leave.
A post asking for an alternative is a buyer choosing in public. Reach them while the thread is open, not after they’ve signed up elsewhere.
What to listen for
Four things competitors’ customers say.
Posts about a competitor fall into four groups. Each one points to a different move, from your roadmap to a sales conversation.
Complaint
Where a competitor falls short.
Bugs, slow support and broken workflows customers are tired of working around.
“Product B support takes days to reply.”
“Product B logged me out mid-demo. Again.”
Wishlist
What competitors’ users want next.
Requests that keep coming up and still haven’t shipped.
“Still no mobile app from Product B?”
“If Product B had calendar sync, I’d never leave.”
Ready to switch
Who’s about to leave.
People asking for alternatives after a price rise, an outage or one frustration too many.
“Our Product B renewal just doubled. What are people moving to?”
“Moving our team off Product B. Suggestions?”
Praise
What you have to match.
The features customers love, and the bar any alternative has to clear.
“Product B’s onboarding emails are honestly great.”
“The import from spreadsheets is so smooth.”
How teams use it
Turn competitor feedback into your advantage.
Three ways teams turn what competitors’ customers say into product, marketing and sales decisions.
Build what competitors’ users want.
Real pain points from competitors’ customers give your roadmap direction. Build the fixes people keep asking for.
“Still no mobile app from Product B?” Wishlist
Sharpen your positioning.
Knowing exactly where a competitor’s customers struggle shows you where to stand apart. Lead with the problem they want solved.
“Product B support takes days to reply.” Complaint
Turn dissatisfied customers into leads.
Unhappy customers ask for alternatives in public. A helpful reply reaches them while they’re still deciding.
“Moving our team off Product B. Suggestions?” Ready to switch
Set it up
Know what to track, and what to avoid.
A good setup is specific. The right words fill your feed with posts worth reading; the wrong ones fill it with noise.
New posts as they appear.
Each competitor by name.
The brand, its main products and its handle. One tracker per competitor keeps each feed clean and easy to compare.
Product BProduct B Forecasts@productb
Words people use to leave.
A competitor’s name plus “alternative” or “switching from”. These are people already shopping for something new.
Product B alternativeswitching from Product Bmoving off Product B
Threads that compare tools.
Head-to-head threads are where buyers make up their minds. Track the pairings that include you.
Product B vs Acme CRMProduct B or Acme CRM
A name plus a problem.
A competitor’s name next to “pricing”, “down” or “support” catches the frustrated posts first. Those customers are the easiest to win over.
Product B pricingProduct B downProduct B support
Avoid these
Broad category terms.
“CRM software” matches every CRM, plus job ads and tutorials. Thousands of posts, almost none about your competitor.
Everyday words alone.
“Pipeline” and “deals” show up in every kind of conversation. When a competitor’s name is a common word, add one line on what the company does.
Months of posts, sorted into themes.
Why people pick or leave.
The reasons customers give for choosing or dropping a competitor, grouped by how often they come up.
Why small sales teams pick or leave Product B
The best alternatives for a group.
Which tools people recommend instead, and to whom. A quick read on where you show up and where you don’t.
Best alternatives to Product B for small sales teams
One feature up close.
One part of the product, like the mobile app, in detail: what people rely on and what keeps getting in the way.
What sales reps say about Product B’s mobile app
How people use it daily.
The workarounds people build into their day. Every workaround is a missing feature someone would pay for.
How small agencies use Product B day to day
Avoid these
Way too broad.
“What do people think about CRMs?” covers every tool and every kind of buyer. Name who and what, and the themes get sharp.
Questions that assume the answer.
“Why is Product B so expensive?” only finds people who already agree. An open question shows the whole picture.
Track competitor names, not broad category words. If a name is also an everyday word, add a line about what the company does. Jey keeps posts about the competitor and sets the rest aside.
The competitor’s brand and product names, plus the words people use when leaving, like “alternative”, “switching from” and “pricing”. A tracker holds up to 10 keywords.
Yes. Posts asking for alternatives get labeled, so you can filter to them and reply while people are still choosing.
Yes. Research looks back over months of posts and groups them into themes. Tracking then picks up new posts as they appear.
One tracker per competitor works well. Starter has 3 trackers, Growth 7 and Pro 15.
Yes. These are public posts anyone can read. Jey brings them into one place.
Help people who are looking for something a competitor lacks. Skip the pile-on when a competitor has a bad day.
Reddit, X, YouTube, TikTok and LinkedIn. Starter covers Reddit, X and YouTube. Growth and Pro add TikTok and LinkedIn.
Build your moat from competitor insights.
Start with one competitor’s name.