Marco T.
Head of Sales · LinkedIn · just now Moved our sales team to Acme CRM in one afternoon. Nobody asked for the old tool back.
Praise
Marketing
Find marketing material in customer conversations.
People post praise, questions, complaints and wishes about your market every day. Jey gathers them in one place, all sorted, so you always know what to write next.
Why it matters
Your best marketing ideas are already posted online.
People describe what they love and what drives them mad, every day, in plain words. Most of it never reaches the marketing team.
Collect customer praise in real time.
A customer saying “we set it up in one afternoon” is the strongest marketing material you can use. Buyers believe it because it comes from someone with nothing to sell.
Use competitor complaints as content material.
When Product B’s customers keep saying the reports take forever, that’s your next comparison page or ad.
Hear how customers describe you.
If customers call you “the simple CRM” while your homepage says “AI-powered revenue platform”, it’s your homepage that’s off.
What to listen for
Four kinds of posts that turn into marketing.
Each one becomes something different, from a quote on your homepage to the next guide on your blog.
Praise
Quotes for your website.
Happy customers describing what changed for them. Ask the author first, and you have a testimonial.
“Three months on Acme CRM and our reps finally update their deals.”
“Acme CRM is the first CRM my team didn’t fight me on.”
Question
Topics for your blog.
What people ask before they pick a tool. If it keeps coming up, it’s worth a post or an FAQ answer.
“Is a CRM worth it for a team of three?”
“How long does it take to move from spreadsheets to a CRM?”
Complaint
Doubts to answer in your copy.
What people dislike about you, a rival or tools like yours. If buyers worry about it, your site should answer it.
“Every CRM I’ve tried takes a week to set up.”
“Product B wants a training call before I can even import contacts.”
Wish
Things nobody has made yet.
Someone wants a guide, a template or a feature that doesn’t exist. Make it and send them the link.
“Is there a simple follow-up email template for sales calls?”
“Wish CRMs came with a pipeline template for agencies.”
How teams use it
Turn what people post into marketing.
Three ways to fill your marketing calendar without a brainstorm.
Build a wall of customer praise.
Search six months of posts about you and you’ll find more praise than you expected. Ask the author before any of it goes on your site.
“Switched to Acme CRM last month. Our pipeline finally makes sense.” Praise
Write the comparison page buyers want.
Comparison threads show what people weigh when choosing between you and Product B. Answer those exact points on one page.
“Acme CRM or Product B for a small agency? Reports matter most to us.” Question
Rewrite your homepage in customers’ words.
Collect the phrases customers use when they describe you, and try them in your headline and ads.
“Acme CRM is the first CRM my team actually keeps up to date.” Praise
Set it up
Know what to track, and what to avoid.
A question about your category finds topics. Your brand name finds quotes.
New posts as they appear.
Your name plus praise words.
Words like “love” or “recommend” next to your name catch new quotes as they’re posted.
love Acme CRMrecommend Acme CRMthanks Acme CRM
Questions in your category.
How people ask about the problem you solve. New questions arrive as people post them.
how to track dealsdo I need a CRMCRM for beginners
Requests for a guide or template.
People asking for a how-to or a template. Make it, then reply with the link.
CRM templatesales follow-up templateCRM setup guide
Reviews and walkthroughs.
Videos and posts from people with an audience. Thank them, and some become partners.
Acme CRM reviewAcme CRM tutorialAcme CRM setup
Avoid these
Broad category terms.
“CRM” or “marketing” alone matches millions of posts with nothing to use. Pair them with a question or your name.
Everyday words alone.
“Love” and “great” appear in every happy post online. Put them next to your name.
Months of posts, sorted into themes.
Questions buyers ask.
The questions that come up before people choose a tool. The most common ones are your next posts.
What small teams ask when moving off spreadsheets
Complaints about the category.
What people dislike about tools like yours. Each theme is a doubt your copy should answer.
What frustrates small teams about setting up a CRM
What customers say about you.
Months of posts about you at once. The praise is the part to ask about and quote.
What small teams say after switching to Acme CRM
The words buyers use.
How people describe the problem and the result they want. Lift those phrases into headlines and ads.
How sales managers describe keeping their team’s deals up to date
Avoid these
Way too broad.
“What do people say about CRMs?” mixes every topic into one pile. Pick one job, like setup questions or praise.
Questions that assume the answer.
“Why is Acme CRM the best CRM?” only finds people who already agree, and misses the complaints worth answering.
Research a question in your category, like “What small teams ask when moving off spreadsheets”. Themes show which questions come up most, so you know what to write first.
Keyword tools show how many people search a phrase. Jey shows what those people write, in their own words.
Yes. Research looks back six months, so you start with months of material instead of waiting for new posts.
Ask the author first. A thank-you reply is a good moment to ask.
A short quote with a link to the original is common practice. For ads or your homepage, ask the author first.
Yes. Set your own labels, like “Blog idea” or “Quote”, and every post lands under one.
Yes. Every post shows its sentiment, and you can filter to the positive ones.
No. Questions, complaints and wishes in your category work from day one. Praise grows as more customers post about you.
Mark the post “Follow up” while you wait for the author, and “Done” once it’s published.
Reddit, X, YouTube, TikTok and LinkedIn. Starter covers Reddit, X and YouTube. Growth and Pro add TikTok and LinkedIn.
Find marketing material in customer conversations.
Start with one question your buyers ask.